Caleb KruseCaleb Kruse, "Mr. Paid Social"A private Skool community

Make 100 Meta ads in an afternoon with Claude Code and AI.

Get the exact agents, prompts and automations I run my own ad accounts with, after 12 years and $150M+ in ad spend. Plus the 60-lesson Meta Ads Masterclass, a live call every two weeks, and 700+ members (media buyers, agency owners and founders) to compare notes with.

Join The AI Ads Alchemists Watch the 3 minute tour

$150/month. Cancel anytime. Billed through Skool.

★★★★★ 5.0 on Skool from 13 reviews · 700+ members

Caleb Kruse, Mr. Paid Social
12 yearsin paid media
$150M+ad spend managed
400k+followers as Mr. Paid Social
700+members
246lessons

Three minutes inside the group

This is the intro video from the Skool page. If you already watch my stuff on YouTube or Instagram, skip it and scroll to what's inside.

If you've ever...

I built this group for you.

When someone joins, the onboarding survey asks for their biggest challenge with ads. The top four answers so far: creative (100 members), scaling (90), automation (62), AI tools (60). Those four are what the AI courses and the scaling lessons are built around.
How it works

You're the creative director. AI does the production.

The whole system runs on one idea. Set up a free toolkit once, then talk to it in plain English. It writes the prompts, picks the model, makes the ad, checks it, and can upload it to your ad account for review.

Make ads with Claude Code: a product photo goes in, a finished ad comes out
Step 1

Set it up once

Paste one GitHub link into Claude Code (or Codex) and say "help me set this up." Lesson 2 in AI Creative Studio is the one-time install. You don't write code.

One product, every ad format: static templates and AI video formats
Step 2

Talk to it like a designer

"Find 50 ads in the reference base that fit my offer and rebuild them for my product." It pulls the best matches from 2,000+ real ads and generates your versions with ChatGPT Image 2, Nano Banana, Seedance 2.0, Kling 3.0 or Veo 3.1.

Hundreds of ads, zero Ads Manager: creatives go from Claude Code into active campaigns
Step 3

Review, then launch

One product photo turns into 30+ statics across proven templates, about 30 cents an image. Video, claymation and Pixar-style ads follow the same loop, and the agent can push finished ads into your account, paused, for you to approve.

Two things to know up front. You still need an offer that converts, and you'll throw a lot of the output away (on one of my batches I kept 9 of 50). The point is you're picking from 50 instead of hand-building 5.

Ads that came out of the system

Five formats from the AI Creative Studio, all generated for a mock product, none of it filmed: AI UGC, podcast clip, claymation, Pixar-style, unboxing.

AI UGC ad: a woman filming a selfie video in a carAI UGC
Podcast clip ad with a Mr. Paid Social can on the tablePodcast clip
Claymation ad: a grandmother character in a kitchenClaymation
Pixar-style ad: a media buyer at his desk with a giant slot-machine robotPixar-style
Unboxing ad: hands opening a black Mr. Paid Social boxUnboxing
The classroom

What's inside

Seven courses, 246 lessons, and a Start Here page that maps all of it in the order you'd actually use it.

AI Creative Studio course cover

AI Creative Studio 22 lessons

Every AI creative workflow in one place: the Claude Code ad agent, Arcads video, Airtable image and video generation, Nano Banana at scale, claymation and Pixar-style ads, and uploading straight into your ad account.

Meta Ads Masterclass course cover

Meta Ads Masterclass 60 lessons, $1,200 value

Foundations, creative, launch strategy, testing, scaling and advanced media buying, plus the Andromeda ad account framework. Starts at Business Manager and the pixel, ends at CBO vs ABO scaling decisions.

The five modules: MC1 Foundations; MC2 Creatives That Scale; MC3 Launch Strategy; MC4 Test, Learn & Scale; MC5 Advanced Media Buying Strategy; plus Understanding Andromeda.

Automation and Systems course cover

Automation & Systems 23 lessons

AdTable bulk builds, ad set budget automation in Airtable, bulk uploads, Make.com builds, and all 9 of my custom GPTs (ad copy, hooks, competitor research, ad policy).

AI Video Editing course cover

AI Video Editing 23 lessons

Hand your agent one GitHub link, then edit by chatting: drop footage in a folder, say "edit this video," leave notes on a timeline like you would for a human editor. The stack is public on GitHub. The course is the plain-English walkthrough.

Creative Templates course cover

Creative Templates 84 ad styles

A swipe library of proven ad styles. Each one has real examples, a breakdown of why it works, and a copy-paste prompt to rebuild it for your business.

Library course cover

Library 33 recordings + resources

16 guest speaker sessions (Barry Hott, Josh Viner, Dakota Hermes, Romain Torres, Joanna Wallace and more), 13 group call recordings with AI summaries, and the Master Transcript of every lesson so you can ask your own AI anything I've taught.

Guest speakers so far (16 sessions recorded in the Library)

  • Barry Hott Ugly Ads
  • Josh Viner Advertising Psychology
  • Dakota Hermes AI Ops & Funnel Optimization
  • Romain Torres The Future of AI Ads
  • Joanna Wallace Q4 Creative Strategy
  • Razvan Automating Meta Ads with Claude Code
  • Camilo AI Animation Ads That Scale
  • Robby Vibe Coding 101
  • Mitch Barham Running Meta Ads in 2026
  • Max Rosewater Creative Velocity in Media Buying
  • Noah Crawford UGC Ad Creative
  • Cooper Simson Leveraging Claude Code for Content
  • Michael Diaz Copywriting + AI
  • Jake Abrams Leveraging AI Workflows
  • Luke Thorburg Scale Street Interview Creatives
  • Brendan Wenzel Leveraging TikTok Shop

Want the full outline first? Here's the public preview doc of everything in the group.

Live, not evergreen

From the feed, September and October 2026

The classroom holds the systems. The feed is where it moves. Six of my posts from September 19 to October 6, 2026:

Proof

What members and guests say

5.0 average on Skool from 13 reviews, plus what people said on the calls.

★★★★★
"Just the Claude Skills and database of ads he offers to just plug and play is worth 10X what he charges."
Bryce Finnerty, AdBotDetection.ai · Skool review
★★★★★
"You cannot get more value for this price point. Caleb is a course content creation machine, staying on top of AI trends better than anyone in this space."
Stacey Ashworth, B2C growth marketer · Skool review
★★★★★
"Easily one of the most useful Skool groups I'm in."
Krystal Duhaney, founder of Milky Mama · Skool review
"I look forward mostly to the calls. I mean, the content is content, it's like the best place to ask questions, 'cause I know I'm gonna get stuck."
Mukul, member, on a group call
"That's not expensive 'cause I'm paying an ads guy 3,500 a month and I'm like, I'm pretty sure if I just stood up Caleb's things, we can like blow our volume out of the water."
Bryce Finnerty, AdBotDetection.ai, on a group call
"I think you crush the creative side. I think you have quite a few things that you're cooking that I'm learning from and I'm impressed by."
Dakota Hermes, guest speaker; he and his team have managed $150M to $200M in ad spend
"I'm already logged in for a full year with you, so you're not losing me."
Razvan, guest speaker, supplement brand that did $5M in revenue last year

Hear it from the guests (95 seconds, from the guest speaker calls)

Caleb Kruse in his home studio
Who's teaching this

I'm Caleb Kruse. I've been buying media for 12 years and have managed $150M+ in ad spend.

Online I'm Mr. Paid Social, 400k+ followers across Instagram, TikTok, YouTube and LinkedIn. I also built AdTable.ai, the ads operating system on top of Airtable.

I still run ad accounts. Everything in this group is what I'm using in them right now, usually posted the same week I figure it out. You'll see the bugs too.

Who this is for

For you if

  • You run Meta ads (your own brand, clients, or in-house) and creative volume is the bottleneck
  • You've tried AI tools and want the versions that get used in real ad accounts
  • You already use Claude Code, Cursor or Codex, or you're willing to paste one link and learn by chatting
  • You want to see what other buyers are testing this week, with numbers

Skip it if

  • You want done-for-you. The group teaches you the system; running your account is on you.
  • You want a guaranteed ROAS. Nobody can promise that and I won't.
  • You're not going to open the classroom or post. The people getting the most out of it are the ones who ask.
Membership

Everything, for $150 a month

  • Meta Ads Masterclass, all 60 lessons ($1,200 value)
  • AI Creative Studio, 22 lessons
  • Automation & Systems, 23 lessons, with all 9 custom GPTs
  • AI Video Editing, 23 lessons
  • Creative Templates, 84 ad styles with prompts
  • Library: 16 guest speaker sessions, 13 group call recordings, the Master Transcript
  • The 2,000+ reference ad database
  • Live AI + Ads Q&A every two weeks
  • The feed, and 700+ members in it
$150/month
Join The AI Ads Alchemists

Billed monthly through Skool. Cancel anytime from your Skool settings.

For context, Bryce (quoted above) compared it on a call to the $3,500 a month he pays an ads guy.

Questions people ask before joining

Do I need to know how to code?

No. Claude Code is a desktop app you type plain English into. Setup is pasting one link and saying "help me set this up." The AI Video Editing course shows the exact messages I send, one lesson per step.

What does it cost to run the AI tools?

You'll need a Claude (or ChatGPT/Codex) subscription for the agent, and KIE credits for generation, about 30 cents an image. The course covers the pay-as-you-go KIE setup so you don't need Arcads' pro plan.

I'm new to ads. Is this too advanced?

The Meta Ads Masterclass starts with setting up Business Manager and the pixel and builds from there. If you've never launched an ad, start there and add the AI tools as you go. If you're running seven figures, skip straight to AI Creative Studio and Automation & Systems.

When are the live calls?

Every two weeks on Wednesday at 12pm Pacific. I open with show and tell on what I'm building, then it's open Q&A. Guest speaker sessions get scheduled on top of that. Every call is recorded with an AI summary in the Library.

Can I cancel?

Yes. Monthly billing through Skool, cancel anytime from your settings.

How is this different from your free YouTube content?

YouTube gets the concepts. The group gets the files: the repos, the Airtable bases, the prompts, the 9 GPTs, the call recordings, and me in the threads answering your questions.

What do I do first?

Post an intro with what you sell and what you're trying to fix, then open the Start Here page. It maps the whole group in the order you'd use it, with a link to the exact lesson for each thing.

Come build with us

700+ members are already inside. The next Q&A is on the calendar.

Join for $150/month

Cancel anytime. If you have a question first, DM me on Instagram, @mr.paidsocial.

$150/monthCancel anytime Join the group